Meaning Matters

  Meaning Matters Consumer Choice: When Demand Becomes Whatever Is Available Consumer choice. Consumer demand. Two familiar term...

Repentance. We treat these words as synonyms: regret, remorse, repentance. Even "I'm sorry." They aren't. An a...

Humility We think we know what humility means. We've got it backward. The word comes from the Latin humilitas — rooted in hu...

One Nation Under God Most of us have said the words so many times we barely hear them anymore. One nation under God. But lately ...

Trust is one of those words we use easily until we're actually required to do it. We trust people. We trust institutions. We...

Few words have lost more of their biblical richness than faithfulness. Today, we measure it mostly by what someone doesn't d...

Few ideas come more naturally to us than ownership. My house. My money. My career. My family. My time. My life. The langu...